Prayer Retreat 2011

Everyone needs to escape once in a while. When an organized retreat happens and there’s a large amount of information is attempting to be absorbed, an accompanying booklet is helpful.

I like to make these types of booklets very image-heavy as the images can often speak a lot more to the viewer than the words that are written with them. The images will speak to feelings where the words will speak to concepts and facts. If you need serenity, reading about it might not be as effective as seeing someone relaxing next to a completely calm lake with a great tree line silhouette.

Since that is my take, a lot of time and, dare I say skill, goes into finding the most effective photos for the feelings they are intended to evoke.

• Categories: Print
• Client: the bridge