This concept for the Toronto International Film Festival (TIFF) played on the Moose Fest that had occurred several years prior, that Toronto had become synonymous with.
Considered Hollywood North, Toronto has enjoyed a bustling movie & television industry. The boom mic shows even the moose can’t just enjoy the photoshoot for this concept. And of course, his bum got scorched in recognition of the 30+ years of the film festival’s existence. He’ll get over it.