Travis Persaud is a fantastic journalist. One who, at the time, was strategizing just how to get more noticed in order to establish himself more, securing dependable work. He noted that most journalists, even the most well-known did virtually nothing with regards to a visual brand. We thought this was a good way to ‘wow’ people when he would meet them at conferences, scrums, workshops, etc.
His branding is a bold and classy wordmark combination of his initials, and representing his style and who he is as a person: simple, straight-forward, dependable and bold when he needs to be. He reported back to me that he received a ton of ‘wows’ at the next trade show.