Wrestling An A.R.

I would say that most Annual Reports (AR’s) are pretty easy to find good imagery for. If you’re designing for eBay or a financial institution, all you need are some happy family shots. Laughing, having a picnic in the park. Family roughhousing. Having a family barbecue. Easy. World Wrestling Entertainment (WWE) was nothing like that.

When you need to get imagery for a professional sideshow, iStockphoto just won’t cut it. You gotta do some hunting.

in an attempt to make WWE appear classy and worthy of investing in…

Thankfully, one of my best friends has always been obsessed with wrestling. He just so happened to have a large WWE calendar. AND a replica title belt. So I took some shots of the belt, which later got the PhotoShop treatment. As did the pages of the calendar I had to scan twice because of their size. All the pages were in colour as well, but in an attempt to make WWE appear classy and worthy of investing in, I decided on a more muted look, contrasting the previous year’s very colourful AR.

Overall, I’m really pleased with how it turned out. I wasn’t able to get a decent photo of Vince McMahon, but his signature is good enough for now.